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ING Belgian F1™ GP

Case studies

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Case Study 3: ING Belgian F1™ GP 2007 & 2008

Client: ING

Event: ING Belgian F1™ GP

Date: 2007 & 2008

Brief:

  To organize their entire hospitality programme during the 3 days of the Belgian GP, representing not less than 12,000 guests in several categories (clients, media guests, partners and employees).

  To set up and manage their presence / image by organizing a huge stand inside the Fan zone with different activities.

Implementation:

  From tickets and hotels bookings to guest hosting in the different dedicated areas (trackside hospitality suites, Paddock Club or similar premium facilities);

  From managing their stand inside the Fan zone to organising drivers interviews and special appearances;

Carbon has succesfully proven to be highly capable to plan, to set up and to coordinate all aspects of this challenging mission, contributing to help ING’s association with the Formula 1 to be regarded as one of the most succesful sport sponsorship deals of all time.  

Videos:

  Welcome Top VIP

  VIP Village

  Loge VIP

  Vending Zone

  Parking Bronze