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Pirelli Show cars

Case studies

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Case Study 2: Pirelli Show cars Management

Client: Pirelli Tyres International

Event: Many different events related to or around European F1™ GP’s

Dates: 2011

Brief:    

Pirelli being back in F1™ as the only new tyres supplier for the world championship and for a 3-year period starting from 2011, we have been asked to develop and assume the daily management of 2 dedicated show-cars that should be used to draw attention to their stand during:

  Public, business or consumer exhibition
  Internal company event

Implementation:

After having helped in chosing the best manufacturer for these cars, we are now managing completely 2 full size Pirelli show-cars, both equipped with a driving simulator and pit stop challenge compatible.

We have 2 teams, each equipped with a van and a closed trailer fully Pirelli branded, that are fully dedicated to this activity and travel all over Europe with these cars.

To make the booking of these cars as easy as possible, we have set up a private Pirelli online booking tool that helps to see if the cars are still available at the requested dates and to get most of the important information needed prior to reservation.